|
Home > Resources > Dealing with Reporters
Rules of Engagement For Dealing with Reporters
- It’s not the question—it’s the answer. You never see the question on TV.
- It’s not the reporter – it’s the audience you are speaking to.
- Use and be used. They are using you so you get to use them to get your
message out.
- They can’t use what you don’t say.
- Think before you speak—there is no dead air on TV.
- Never lie.
- Never say “no comment.”
- Say “I don’t know.”
- Pass them on.
- Be a good source.
© 2005 Douglas Gould & Co., Inc., Rules of Engagement
|
