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Navigating the Blogosphere: Arts Learning & Education Reform
"What if you could determine where the online conversations are taking place regarding education and arts learning, the ways in which people are talking about the subject and the key phrases that resonate with those who participate in the dialogue?"
News and virtual conversations happen around the clock and around the globe. Old paradigms and measurements of how effectively organizations reach their constituencies fail to capture the reality of how people connect today. Online conversations and connections via texting and twitter distribute information faster than the speed of light.
Douglas Gould and Company commissioned blogosphere research from Morningside Analtytics, funded by the Ford Foundation's Integrating Arts and Education Reform initiative, that reveals key findings from which we can make assumptions about which bloggers arts learning advocates should engage in conversation and how to develop more effective campaigns that have extended breadth and reach. And we've only just begun...
Download a copy of the executive summary to learn more.
Major Findings Include:
First, the discussion on arts learning and e ducation reform was concentrated in four main groupings:
- Parents
(in particular, Mom blogs)
- Political (left- and right-wing)
- Teachers/educators
- Technology and science (Silicon Valley)
Second, while blogger discussions within each group tend to remain internal to their group, bloggers identified as "teachers/educators" tend to spread the conversation to each of the other clusters.
Third, bloggers tend to discuss the subjects of education and education reform more than arts education and learning.
Fourth, the final key observation that emerged from our research is that the term "creativity" rather than "arts" has greater reach in online discussions. This larger discussion taking place under the banner of creativity includes issues of innovation, often within the context of technological advances.
Morningside Analytics looks at data in three distinct ways – specific blogs, keywords and phrases (the terms that surface in conversations on those blogs) and the sources or key influencers that the bloggers use to get their information, such as particular content items like a YouTube video or a New York Times article or another blogger's post. These new metrics reveal who is listening to whom, what motivates those interested parties, and how ideas move among and between different audiences.
Download a copy of the executive summary.
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